Available · Zurich, Switzerland

Valerio
Santoni

Business Intelligence Power BI · SQL · ETL Nova Talent UBS · PMI 🇮🇹 🇫🇷 🇩🇪 🇨🇭
Valerio Santoni
VS

Valerio Santoni

BI Specialist @UBS · Zurich

5+Countries
4.0GPA CSB
108/110Master grade
1.5K+Records reconciled
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Dove ho lavorato e studiato

Turning data into
decisions that matter

Double-degree graduate · Data analyst · Cross-cultural problem solver

Background

From Ancona to Zurich,
via Clermont-Ferrand, Würzburg & Chengdu

Double-degree Master's graduate in Management (Business Intelligence) and International Business (Digital Management) from Università di Pavia and Clermont School of Business. Passionate about turning complex data into clear, actionable stories that drive smarter decisions.

At Philip Morris International in Lausanne, I supported the Brand Retail Deployment team, aligning databases across markets, automating reporting flows, and managing large-scale projects behind the global IQOS retail footprint.

Now at UBS in Zurich (P&C – Marketing & Digital Sales), I manage the client data management dashboard, support the Client Intelligence project, and oversee marketing events reporting, helping stakeholders access the right facts faster during the Credit Suisse integration.

Project Management Business Intelligence Presentations Analytical Skills Data Governance
Experience
2 yrs
international industry experience
Scope
5+
countries lived & worked in
Impact
1.5K+
records reconciled at PMI
UBS
Live
client data management dashboard & Client Intelligence

Professional Experience

From Italian academia to Swiss banking, via global FMCG in Lausanne.

UBS
Zurich, Switzerland
On-site

Business Intelligence Specialist

Current

Mar 2026 – Present

Personal & Corporate Banking – Marketing & Digital Sales

  • Managing and developing the client data management dashboard for Marketing & Digital Sales (Power BI, SQL)
  • Supporting the Client Intelligence project, delivering data-driven insights to improve client engagement and segmentation
  • Monitoring marketing events end-to-end, from campaign setup to performance reporting and stakeholder delivery
  • Collaborating with cross-functional teams on scalable, reliable analytics and reporting processes during the Credit Suisse integration
  • Supporting data governance and quality validation across client data platforms in a complex banking environment
Client IntelligencePower BISQLClient Data ManagementData Governance

Data & Reporting Engineer Intern

Sep 2025 – Feb 2026

  • Built and maintained a traffic monitoring system to track marketing performance and digital sales KPIs (Power BI, SQL)
  • Worked with service management databases on Azure Databricks; built Power BI dashboards and dataflows from multiple sources
  • Gathered requirements, developed test cases, deployed reporting solutions
  • Used GitLab for project tracking and version control
  • Delivered presentations at the Tech Architect Forum
Traffic MonitoringAzure DatabricksPower BIServiceNowGitLab
Philip Morris International
Lausanne, Switzerland
On-site

Data Analyst Intern

Feb 2025 – Aug 2025

  • Analyzed deployment of retail touchpoints globally, aligning BREPT database with ISquare using Python
  • Identified discrepancies in 1,500+ records and automated reconciliation of location data
  • Designed Power BI dashboards to report Q1/Q2 KPIs and visualize ecosystem performance
  • Suggested improvements for ISquare during the transition to ISquare 2.0
  • Coordinated with project managers on point-of-sale openings governance
PythonPower BIData AnalysisProject Management
Università di Pavia
Pavia, Italy · On-site

Center for Global Strategic Engagement Intern

Mar 2024 – Jun 2024

  • Organized and managed events for the GLOBEC – EC2U Alliance Unit
  • Welcomed researchers from University of Turku and University of Poitiers
  • Project reporting and documentation
  • Featured in an official university article about the internship experience
Event ManagementEC2U AllianceTeamworkOrganization
Università Politecnica delle Marche
Ancona, Italy · Hybrid

Disciplinary Tutor – Private Law

Aug 2022 – Jan 2023

  • Disciplinary Tutor of Private Law (50 hours)
CommunicationOrganization

Project Tutor – Design Thinking

Feb 2022 – Jul 2022

  • Facilitated Design Thinking sessions using Miro Board and Microsoft Teams
  • Led brainstorming sprints with student teams
  • Managed coordination across tasks and deliverables
Brainstorm FacilitationDesign Thinking

Projects & Highlights

Key moments from international experiences, competitions and academic projects.

EU Parliament AI Act Panel Policy & Advocacy

EU AI Act Panelist · European Parliament

Delivered policy recommendations on AI and employee rights at the European Students Assembly (ESA24) inside the EU Parliament plenary hall, Strasbourg.

Feb–Apr 2024 · Strasbourg
SWUFE Global Academy Chengdu International

SWUFE Global Academy · Chengdu

Participated in the Southwestern University of Finance and Economics summer program, a cross-cultural dialogue on East & West business management theories with 100+ international students.

Jul 2024 · Chengdu, China
MicroStrategy Kings League BI Project

MicroStrategy · Kings League Dashboard, Sprint MVP

Served as Scrum Master on a MicroStrategy BI project at Clermont School of Business, building a performance analytics dashboard for the Kings League. Named Sprint MVP.

Clermont School of Business, 2024–25
University Library App Project Management

University Library System App

Managed the design and development of a full-featured university library app at Università di Pavia, featuring a ChatBot, Plagiarism checker, Book Finder, and Translator across mobile and desktop.

Università di Pavia, 2023–24
Big Data Analysis Grammy Project Academic Project

Big Data Analysis · Grammy Awards Project

Academic project at Clermont School of Business analyzing Grammy "Record of the Year" historical data using advanced BI techniques to uncover patterns in musical success.

Clermont School of Business, 2024–25
PwC Be an Audit Solver Competition

PwC · Be an Audit Solver

Participated in PwC's "Be an Audit Solver" challenge, collaborative problem-solving under real audit scenarios, tackling complex business cases within a professional environment.

PwC Italy
PwC Hackathon Hackathon

PwC Hackathon · Final Pitch

Final presentation at a PwC hackathon, delivering a data-driven solution to a panel of senior professionals in a large-format competitive event setting.

PwC Italy
Contamination Lab Award Award

Contamination Lab · Award Ceremony

GreenMade project awarded at the Contamination Lab, selected for incubation by The Hive Business Incubator and recognized at the Enactus National Competition (Jun 2022).

Jun 2022 · Università Politecnica delle Marche
Smart & Hack Hackathon Hackathon

Smart & Hack · Università di Pavia

Participated in the Smart & Hack hackathon at Università di Pavia, collaborative innovation challenge focused on smart solutions and digital transformation.

Università di Pavia

My Story

01

A career built on curiosity, data, and the conviction that good decisions start with good information.

I grew up with a deep curiosity about how organizations make decisions, and a quiet conviction that the best decisions are grounded in clear, well-structured information. That conviction became a career.

From Ancona to Zurich, my path took me through an Erasmus+ semester in Würzburg, a summer academy in Chengdu, and a double-degree Master's between Pavia and Clermont School of Business. Along the way I earned recognition at entrepreneurship competitions, tutored teams through Design Thinking sprints, and panelled at the EU Parliament on AI policy, learning that the best decisions are only as good as the information behind them.

At PMI in Lausanne I saw firsthand how clean, connected data can accelerate a global organisation. Now at UBS in Zurich, embedded in the Credit Suisse integration, I manage the client data management dashboard, support the Client Intelligence project, and keep marketing events on track, the tool changes, the conviction stays the same.

Education

A double-degree journey across Italy, France, Germany and China.

Clermont School of Business
Master in Management, Business Intelligence
Sep 2024 – Dec 2025
4.0 / 4.0
Double-Degree Programme Grande École – 3rd Year
BI Methodology · Fundamentals of BI · Segmentation of BI · French
Southwestern University of Finance and Economics (SWUFE) · Chengdu, China
Global Academy Summer Camp
Jul 2024
Dialogue on Business Management Theories East & West
View
Università di Pavia
MSc International Business & Entrepreneurship | Digital Management
Sep 2023 – Oct 2025
108 / 110
Thesis: "Data-Driven Insights in Digital Retail Transformation – The Case of PMI"
Julius-Maximilians-Universität Würzburg
Erasmus+, Business Administration
Mar – Aug 2023
Sales & CRM · Strategic Innovation Management · Digital Entrepreneurship
Università Politecnica delle Marche
BSc Business Administration
Sep 2020 – Oct 2023
101 / 110
Thesis: "The Impact of AI on Marketing Strategies"

Skills & Tools

Industry Knowledge
Business Intelligence95%
Reporting & Analysis95%
Project Management90%
Analytical Skills90%
Data Governance80%
Tools & Technologies
Microsoft Power BI95%
Microsoft Excel90%
ETL90%
Azure Databricks75%
SQL75%
Python70%
MicroStrategy65%
GitLab65%
ServiceNow60%
Interpersonal
Problem Solving95%
Teamwork95%
Communication90%
Organization Skills90%
Brainstorm Facilitation80%

Communication
across cultures

🇮🇹
Italiano
Native or bilingual proficiency
🇬🇧
English
Full professional proficiency
🇫🇷
Français
Limited working proficiency
🇩🇪
Deutsch
Elementary proficiency

Certifications

Nova Member
Nova
Mar 2025
View
Excel Fundamentals
DataCamp
Sep 2024
View
Power BI Fundamentals
DataCamp
Aug 2024
View
Introductory Certificate in Project Management
IPMA
Jun 2024
View
Strategic Communication and Negotiation
Accademia di Comunicazione Strategica
Dec 2023
German A2 Certification
Universitat Wurzburg
Mar 2023
Enactus Student Open Badge
Enactus
Jul 2022
Ecapital 2.0 Business Plan Competition
ISTAO
Jun 2021
First Certificate in English B2
Cambridge English
May 2019

Volunteering

EU AI Act Panelist (ESA24)
European Universities Community · Feb–Apr 2024
Policy recommendation on AI and employee rights protection
View
Incoming Global Volunteer – Sales & IR
AIESEC · Feb–Jul 2024
SDGs-based collaboration with schools and NGOs
Blood Donor
Blutspende SRK Schweiz
Support Associate
Unione Nazionale Pro Loco d'Italia · Jul 2018

Honors & Awards

GreenMade Project Award
The Hive Business Incubator & Enactus · Jun 2022
Selected for incubation at Università Politecnica delle Marche and recognized at the Enactus National Competition.
Reference Letter – CRSII, Università Politecnica delle Marche
Centro di Ricerca e Servizio sull'Innovazione e l'Imprenditorialità · Jun 2022
"Valerio Santoni showed enthusiasm, autonomy and capacity in supporting teachers and teams."
View letter

Recommendation

Let's connect

Open to new opportunities, collaborations and conversations.

LinkedIn
valeriosantoni
Location
Zurich, Switzerland 🇨🇭